What do your favourite small-batch candles, startup coffee brands, and global businesses have in common? They count on Avery labels to make their mark. For 90 years, Avery has been a silent partner to countless creators, entrepreneurs, and businesses, helping them stick to their goals (literally) and bring their ideas to life.
It all began in 1935 with Stan Avery’s bold vision and a modest $100 loan. In the midst of the Great Depression, with no formal training in business, chemistry, or engineering, Stan invented the first commercially viable self-adhesive label – an innovation that revolutionised how businesses operate. His determination and passion for learning kept the company thriving, setting the foundation for what Avery has become today.
Today, Avery’s catalogue is bigger and bolder – offering customisable stickers, tags, cards, and workplace must-haves to meet the evolving needs of businesses. And if you’re into personalisation, their custom printing services make it easier than ever to showcase your brand in a way that truly sticks.
The best part7 They’re here to make your life simpler. With their free-to-access Design & Print Online tool, you can create personalised labels in minutes – no design degree required. With every product, Avery is working towards the future, exploring cutting-edge tech and sustainable solutions to make your life a whole lot more organised.
To celebrate 90 years of sticking with you, Avery is launching ‘Every Label Tells a Story’ – a campaign highlighting the amazing businesses, creators, and dealers who use Avery products to bring their ideas to life, from crafting beautiful packaging to organising workspaces or building brands from the ground up. Whether you’re a business owner, a retailer, or a distributor, your story matters.
To see how small labels create big impact, visit: avery.co.uk/every-label-tells-a-story
Got a story to share?
Avery wants to hear from you! Share how Avery labels have helped shape your success and be featured as part of this exciting campaign. Please contact Matthew Hopkins, Avery Key Account Manager, at mhopkins@avery.com





