Workplace360: Simon, can you tell us exactly what 3M’s new Post-it Notes promotion for dealers entails?
Simon Williams: Absolutely. We have regular packs of Post-it Notes with a fantastic built-in offer: buy 12 pads, get 12 free. The promotion is designed to let users stick with high-quality branded products while keeping an eye on their budget. These packs are perfect for office use – store them in a cupboard and everyone can grab what they need.
Our goal is to provide dealers with alternatives to cheaper, lower-quality products, ensuring that performance is never compromised. These value packs are intended for promotional use by dealers and form part of our extensive range.
W360: Is this offer available in all sizes and types of Post-it Notes, including Recycled and Super Sticky?
SW: The ‘12+12 free’ packs come in standard sizes in the original adhesive and Super Sticky versions in our classic Canary Yellow. We also offer value packs available across all areas of the brand, including recycled options and larger formats. Our mission is to ensure dealers are aware of these built-in value offerings as they have always been part of our range.
W360: Where can dealers obtain these packs?
SW: Dealers can currently get them from VOW and Exertis Supplies.
W360: Is there marketing collateral available for dealers?
SW: Definitely. We’ve created a PDF flyer, banners and other collateral for dealers to help build a campaign around the promotion. Dealers can source these materials from us directly or from Exertis Supplies through its Office Vibes Marketing Portal. VOW and inControl Marketing are also running campaigns.
W360: How long will the campaign run?
SW: It has already started and will run through the end of the year.
W360: Why have you chosen now for this push?
SW: Market data shows that consumers currently prefer branded products over private labels, which is why we’re emphasising the option to stay on brand. Customers may be spending less but they are buying more wisely. Competition is tougher than ever, so this push on value packs highlights existing products within a dealer’s toolbox that they might be unaware of.
W360: What are the main selling points for dealers to focus on?
SW: The key hooks are quality, cost savings and sustainability. Users prefer high-quality products and the value packs offer top-notch performance with the trusted and industry flagship Post-it Notes brand – and they get to save money. Plus, they are packaged sustainably with recyclable cardboard and no PVC wraps, and are fully recyclable.
Dealers can leverage these points based on their customers’ priorities. Our promotional packs are one of the fastest-growing parts of the Post-it Notes brand, indicating strong consumer demand for value in the channel.
