Amazon is targeting UK small business customers who already have a Prime subscription for their personal use.
As of today (27 June), Business Prime Duo, which was previously £40 a year, will now be free as part of a regular Prime Membership. Business Prime Duo enables small business owners to keep their personal and business expenses separate, while still enjoying Prime benefits such as fast, free delivery.
“Each of our small business customers has very different business buying needs, and Amazon Business is committed to providing them with the resources and tools they need to streamline their buying and save money, so they can focus on what matters most – helping their customers and growing their business,” said Todd Heimes, Director of Amazon Business Worldwide. “Free access to Business Prime Duo with a Prime membership is another way Amazon Business supports small businesses at every stage of their journey.”
This offer will be available to all Prime members where Business Duo is available. In addition to the UK, these territories currently comprise the US, India, Japan, Germany, Canada, France, Italy and Spain.
Amazon’s announcement comes just two weeks ahead of its 2023 Prime Day, scheduled to take place on 11-12 July.