Messe Frankfurt has confirmed a number of changes to the hall locations for business products exhibitors at Ambiente 2024.
At this year’s inaugural Ambiente Working – which replaced the now-defunct Paperworld show in Frankfurt – B2B business supplies exhibitors were mostly housed in Hall 4.2 in an area that was labelled as ‘Office Heroes’. Meanwhile, Ambiente’s Future of Work space was located some distance away in Hall 3.1.
Feedback received by W360 regarding this set-up was mixed, as you can read in our Ambiente 2023 review. The consensus was that Office Heroes should be in the same place as Future of Work.
However, this will not happen at Ambiente 2024, taking place from 26-30 January.
On the plus side, there will now be a separate Office location, in Festhalle 2.0 and Forum 0 (which is where the European Office Products Awards used to be held, veteran visitors to Paperworld may recall). The Office Heroes brand area will also be in Forum 0.
Messe Frankfurt has shifted the Future of Work to the east side of Hall 3.1, where there will also be an Office Design Solutions space aimed at “premium suppliers of products and solutions for the classic office, co-working spaces, home offices and mobile and hybrid working”. The trade show organiser says this puts Future of Work “closer to the paper, office supplies and stationery cosmos”, with Creativeworld located not far away in Halls 1.1 and 1.2, and that it will connect these segments with “targeted, transparent routing”.
The Remanexpo exhibition for aftermarket imaging supplies will be housed in two separate halls in 2024 (Congress Centre and Forum 1), which is unlikely to go down well with visitors and suppliers. Meanwhile, buyers seeking school and general stationery products will find these in Hall 4.2 as part of the Ambiente Giving section.