Labelling solutions provider Avery has announced a campaign to mark its 90th anniversary, highlighting stories from customers about how its products have contributed to their success.
The campaign, called ‘Every Label Tells a Story’, aims to showcase how businesses, entrepreneurs and creators have used Avery labels to support their ventures, boost creativity and improve efficiency. Throughout 2025, Avery will spotlight customer experiences through digital storytelling, consumer-focused campaigns and dealer engagement activities.
To further celebrate the milestone, Avery will select nine start-ups – one representing each decade of the company’s history – to receive an initial financial boost. The company drew inspiration for this initiative from its founder, Ray Stanton Avery, who started the business in 1935 with a $100 loan.
“Our founder believed in the power of an idea and the impact of making people’s lives easier,” said Kristine Humphreys, Commercial Director at Avery UK. “For 90 years, Avery has been at the forefront of labelling innovation, and we owe our success to the incredible people and brands who use our products every day.”
The company has invited customers and partners to share their own experiences via social media using the hashtag #EveryLabelTellsAStory.
