As 23% of employers actively nurture green roles within their business, and four in five workers believe their company has a responsibility to protect the environment, it’s probably safe to assume if customers aren’t already enquiring about your strategy or policy in this area, they will be very soon. The question is… are you prepared?
There are plenty of differing views on social media, with some very public and influential figures frequently voicing their opinions on the topic. However, setting aside the point-scoring for a moment reveals a multidisciplinary scientific consensus on climate change. This has provided more than sufficient evidence to convince 140+ countries, including the world’s biggest polluters – China, the US, India and the EU – to set a net zero target by 2050 which covers roughly 88% of worldwide emissions.
Over 9,000 companies, 1,000 cities, 1,000 educational establishments, and upwards of 600 financial institutions have joined the Race to Zero – a UN-backed campaign involving a coalition of non-state actors pledging to undertake rigorous, immediate action to halve global emissions by 2030.
Championing the cause
It is necessary to play your part in this, but where do you start when even the language of sustainability can be foreboding? Although 2050 seems like a long way away, the sooner you begin, the more in control you will feel and the greater the reward.
Starting the journey can be as straightforward as reaching out to vendors, clients, colleagues and staff. By stating a commitment to developing a sustainability strategy and seeking advice, you may be surprised by the encouraging response. Furthermore, numerous resources are available – including favourable financing – many of which are free of charge and will aid in formulating a plan.
Is this a full-time job? Not necessarily. Before going through the motion of employing someone specifically for this role, engage with your existing team. The chances are, you will find your ‘Champion’ from within. Better still, that someone will already be invested in the business and all it stands for.
A Champion can expedite your company’s strategy, guiding you through the necessary stages of a net zero target by:
- Taking ownership of this core area and providing management information on a regular basis to continually develop ESG strategies.
- Saving costs for your organisation like reduced energy expenditure and increasing recycling rates.
- Helping to devise policies, providing a positive, proactive message to customers and working with other team members to exploit the opportunities for growth as a result.
- Responding knowledgeably to any customer requests for information and resource surveys.
- Boosting employee engagement in sustainability and corporate social responsibility (CSR) initiatives and providing a focus for staff. This can lead to increased performance and better team morale.
- Enhancing your reputation locally and nationally as an organisation which invests in environmental and CSR activities.
Determine your Champion, put the business back in the driving seat and start to feel proud for playing a part in safeguarding the planet for generations to come.
Kim Thurgood-Brown is Senior Business Development Manager at Exertis Supplies