Videoconferencing manufacturer, Boom Collaboration, has appointed Westcoast as its official UK distributor.
Westcoast will supply the complete Boom Collaboration range, including 4K PTZ conferencing cameras, video bars, personal devices and audio speakers – to more than 5,000 active resellers across the country and beyond.
US-based Boom Collaboration has developed an extensive conferencing portfolio and operates in 30 countries, with plans to extend to 20 more, having added 12 new markets already this year. Its operation is underpinned by the creation of four logistics centres covering all corners of the globe.
According to Boom Collaboration co-founder Fredrik Hörnkvist, Westcoast provides the perfect platform to officially launch the brand in the UK. “We want to offer something a little different, both in terms of our products and how we do business. We are not another ‘me-too’ brand. Joining forces with a huge industry powerhouse like Westcoast will add further fuel to the fire and enable us to penetrate deep into the UK and wider international markets. This is a major step forward in our growth strategy,” he added.
Talking about the distribution deal, Westcoast UC Business Manager Sam Armstrong said: “Boom Collaboration might be a relatively new conferencing name, but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms.”
Commenting further, Boom Collaboration co-founder Holli Hulett noted: “We are young and fresh with new ideas, backed by years of personal experience that already makes us experts in this field. We are not afraid to stand out, be bold, brave and loud and do things a little differently. A disrupter to take on the field.”