United UK has appointed Helen Colton as Head of Marketing and Sustainability on a permanent basis, effective 14 April.
Colton previously held the role in an interim capacity for the past six months, where she was instrumental in implementing a strategic brand shift within the hospitality sector. In her expanded position, she will continue to lead the marketing function while aligning commercial success with sustainability initiatives.
“Expanding Helen’s role reinforces United UK’s commitment to sustainability as we continue to support our clients in lowering their Scope 3 environmental impact,” said United UK Managing Director Graham Bourton.
