VOW Wholesale’s Amplify event took place on 26 January at Elland Road Stadium in Leeds. Throughout an extremely packed day, in excess of 250 dealers met and interacted with more than 90 key exhibitors.
Over the course of the show, VOW Amplify provided its loyal customers with five hours of direct access to brands from the length and breadth of the workplace products supply chain, including headline sponsors Dettol Pro Solutions, 3M Post-it and ACCO Brands.
From the moment the doors opened, the atmosphere was buzzing. Resellers took advantage of the opportunity to receive product training and demonstrations from manufacturers and brands, along with the chance for one-on-one meetings with EVO and VOW’s senior management team.
Commenting on the exhibition, VOW Wholesale Managing Director Adrian Butler said: “This was our very first Amplify show, and I couldn’t be happier with it. It was brilliant to get so much face-to-face time with our valued suppliers and customers in a more informal setting than at previous events. The feedback we’ve received has been outstanding, which is testament to the hard work the team put into making this happen. I can’t wait for an even bigger and better VOW Amplify next year!”
To the delight of exhibitors and delegates, the host of the event was none other than TV legend Denise van Outen. With her roaming mic, the actress, singer, dancer and presenter, best known for appearing in TV shows such as The Big Breakfast, The Masked Singer and Gogglebox, provided entertaining – and informative – commentary for the day. She visited as many stands as possible, participated in live product demonstrations and conducted interviews with suppliers and customers.
In fact, one interview was with Workplace360 CEO Steve Hilleard, who chose the event to reveal this new magazine to the industry. “We purposely selected VOW Amplify to launch our Workplace360 magazine to the business products sector. It was a no-brainer with so many key vendors exhibiting from across the spectrum of the workplace supplies industry and the ability to reach hundreds of UK resellers all in one place.
“Being interviewed by Denise van Outen was a nice surprise and a fantastic way to promote the publication to everyone attending the event.”
Following a busy day of meet and greets, renewing acquaintances and forging new ones, all the exhibitors and attendees Workplace360 spoke to gave VOW Amplify a huge thumbs up.
Next, it was time for a fun social evening at The Flight Club in Leeds city centre. The venue was filled to capacity and provided the perfect backdrop for a night of relaxed networking with industry peers, darts playing and dancing, with music courtesy of a live band.
This event was the ideal opportunity to highlight newly launched products, bring them off the catalogue page and into the hands of the people who will be selling them – Steve Farrow, Sales Manager UK & Ireland, Snopake
VOW’s Amplify event was extremely positive and well worth attending. It enabled very efficient networking with customers and suppliers, plus the opportunity to engage with new products, both a rarity in the past couple of years – Chris Armstrong, Commercial Projects Director, Office Power
Quality conversations, identifying opportunities, commitments to action and a whole lot of laughs. What a fantastic event! – Daniel Balnave, Healthcare & Office Supplies Channel Manager, Nestlé Professional
It was a great event and we had many positive conversations with the VOW team and dealers. The stand was consistently busy which was fantastic – Robin Barnes, Key Account Manager, Essity