Fellowes Europe has announced a new Fellowes Workspace Zone Approach (WZA), designed to support its latest product launches in ergonomic and workplace accessories as well as desktop power solutions.
The WZA is designed to break down common problem areas into manageable ‘zones’ and provide practical solutions for each one. It is based on several ergonomic standards and aims to create a healthier, more productive workspace by minimising strain and discomfort.
Previously known as the 4 Zone Approach, the WZA introduces a fifth zone featuring desktop power and cable/CPU accessories.
The five zones are:
- Prevent back tension
- Avoid wrist pressure
- Relieve neck strain
- Reduce inactivity
- Minimise clutter
As well as unveiling the WZA, Fellowes announced a wave of product launches. These included a desktop power range, an expansion of the Breyta family of ergonomic desk accessories and a line of laptop stands under the Alumia name.
“We know it is our responsibility to innovate and drive beneficial change for our partners and end users,” said Louise Shipley, Head of European Marketing – Workspace Health at Fellowes.
She added: “Extending our ranges and bringing new categories to our customers and endusers, wherever work takes them, offers incremental revenue streams through modern, sustainable, human-centred design backed by over 100 years of innovation.”
