Workplace360 caught up with the Society of Old Friends’ newly appointed Head of Membership Development, Keeley Shepherd, to find out her plans to shape the group’s next chapter.
Workplace360: What do you see as the value of The Society of Old Friends membership today?
Keeley Shepherd: For me, it’s always been about the friendships. Some I’ve had for years; others are more recent – but they all matter. We’re in an industry where people often move around and having that continuity, those trusted relationships, is really valuable.
The Society of Old Friends gives you that sense of connection, which is more important than ever in what’s become quite a fast-moving industry.
W360: You recently joined the committee. What prompted that decision?
KS: It was really about the direction the Society is taking under Steve Hilleard’s presidency. We’ve seen a big increase in membership over the past year of 22%, totalling 207 members, and a definite uplift in the number of women getting involved, which now also stands at 22%, which is fantastic. I love the idea of being part of something that’s not only built on history and tradition but also looking to the future.
W360: And you were recently appointed Head of Membership Development – congratulations! How are you approaching the role?
KS: Thank you! I’ve been working closely with Steve and the rest of the committee to make sure we’re not only growing the membership but also evolving what it offers.
A key focus is to ensure the next generation sees value in joining. When I first joined the industry, the Society felt like it was just for managing directors. You’d never see a product manager or marketing exec at one of the events. Now, it’s about welcoming people from across the business – those rising through the ranks and the fresh thinkers. We’re not just inviting them in; we’re listening to what they want, too. It has to be a two-way conversation.
In many ways, the Society acts as an unofficial mentoring club and is so much bigger than just a networking group.
W360: What sorts of changes are you making to meet those expectations?
KS: We’re putting real thought into the format, location and style of events. Not everyone wants a formal dinner, although those still have their place. Some people prefer a more informal networking event that they can drop into for a couple of hours and then head back to the office or home.
The Leeds event is a great example – it’s relaxed, easy to get to and doesn’t require a big financial or time commitment.
We’re also focusing more on location. It’s not fair to expect everyone to travel to London all the time. With successful events in Leeds and Manchester, we’re now looking at the Midlands.
W360: Are there any areas of the industry you’re keen to bring into the fold?
KS: Yes – dealers are a priority, as we’re still underrepresented there and want to change that. It’s not just about balance; it’s about recognising the huge value and experience dealers bring to the table.
We’re also keen to include members from newer or adjacent categories. The industry is diversifying and the Society needs to reflect that. The main thing is that we’re open. Whether you’ve been in the industry for 20 years or just a couple, there’s a place for you. And if you’ve got ideas about what the Society could do differently, even better!
To become a member, visit: thesocietyofoldfriends.co.uk or contact Keeley Shepherd
