A new fundraising event to support the work of the Institute for Cancer Research (ICR) has been launched to help raise much-needed funds for the charity while having a great night out with friends and colleagues.
The workplace supplies industry’s dedication to supporting the ICR is well documented, notably through the Climb of Life, which has amassed nearly £2 million in donations. The Ride of Life, introduced in 2018, extended this charitable spirit to cyclists, taking the fundraising efforts from two legs to two wheels on the roads of the Cotswolds and Surrey. So far, the Lycra-clad riders have raised nearly £30,000, with all proceeds going towards the ICR’s cancer-defeating discoveries.
Expanding options
Building on this momentum and following the success of the Discovery Ball held in 2019, a third event – the Dine of Life – aligns with the fourth Ride of Life, creating a full day and night of activity and camaraderie.
Both events will take place on 17 May, with the Ride of Life starting and finishing next door to Bedford’s Mercure Hotel on the Great River Ouse, with the Dine of Life taking place at the hotel. The black-tie dress event includes a three-course meal, charity auction and raffle, capped off with live music and dancing.
This year, the Ride of Life is open to cyclists able to cover a 100 km route; or there’s a shorter, more leisurely option for those wanting a more relaxing time. Says Pelltech Workplace Supplies General Manager Sales and Marketing Matthew Whelan: “We’re excited to take Ride of Life to Bedfordshire this year, especially with the addition of a much shorter route. Hopefully, this will see more riders taking part to raise funds for this great cause.”
Regardless of cycling preference, the day’s activities will seamlessly transition into joining the ‘diners’ for a great night out – all aimed at raising essential cash for the ICR’s world-class work.
For more details on how to participate, volunteer or sponsor the event, email: david.richardson@acco.com or matthewwhelan@pelltech.co.uk.
For further information on the Dine of Life, please email: matthew@productpromotionservices.co.uk or frances@springfieldnet.co.uk.
