Started in 2018 by Safescan UK and Ireland General Manager Steve Robinson and former Durable UK Managing Director Sean Starkey, the third Ride of Life takes place in May.
Conceived as a cycling sister event of the long-running Climb of Life, both are in aid of the Institute of Cancer Research (ICR).
The first two Ride of Life events in 2018 and 2019 took place in the Surrey Hills. Now it’s back post-COVID, and this year’s ride is in the Cotswolds, taking in the stunning scenery in and around towns and villages such as Burford and Bourton-on-the-Water.
On 18 May, riders will set off in small groups on either a 50 km or 100 km route through the country lanes of Oxfordshire and Gloucestershire, with cyclists climbing to about 1,000 m on the extended course.
According to ACCO Brands EMEA Country Manager UK & Ireland David Richardson, the journey will be signposted and supported by volunteers.
“Each group will ride at their own pace and there will be plenty of opportunities for rest stops and lunch along the way, making it enjoyable and accessible. We are inviting entries from riders of all abilities from throughout the business supplies industry to help raise money for the ICR,” he adds.
The start and finish point are The Heyford, located in Bicester, Oxfordshire, where riders can also stay if they wish. Post-ride, a celebratory meal will be hosted at the boutique hotel.