Sales and marketing agency Highlands Europe has signed a distribution partnership with North American ergonomic furniture supplier Rocelco.
Under the agreement, Highlands Europe will introduce Rocelco’s portfolio of sit-stand desk risers, standing desk converters and other ergonomic workplace solutions to the UK and wider European market.
Highlands Europe Managing Director Gordon Christiansen said demand for ergonomic workplace products continued to grow as organisations placed greater emphasis on employee wellbeing and productivity.
He added that Rocelco’s established track record in the North American office products channel provided an opportunity for dealers and resellers looking to broaden their workplace furniture offering.
Rocelco CEO Jack Yeager said Europe represented an “exciting new opportunity” for the company after more than a decade supplying ergonomic office furniture across the US and Canada.
