Channel service provider InControl Marketing (ICM) has launched Cube Marketing, a new standalone service aimed at helping business supplies resellers improve the consistency and effectiveness of their marketing activity and grow sales.
Cube Marketing is designed for dealers that lack in-house marketing resources or want to supplement existing teams. The service offers structured campaign planning, ready-to-use content and ongoing support tailored to each reseller’s brand and objectives.
According to ICM, the new unit is built around a framework focused on delivering targeted communications to defined customer groups at specific times, with an emphasis on measurable campaign performance and regular execution. The aim is to address common reseller challenges such as inconsistent messaging, limited time and weak campaign results.
“Cube Marketing is about making marketing simple, consistently effective and sustainable for resellers,” said ICM Founder Nigel Busby. “It gives them a clear plan, professional execution and real results.”
Sovereign’s James McKeever said maintaining regular, professional marketing output can be difficult while managing day-to-day business operations, adding: “Cube Marketing gives us a clear structure, professional execution and the confidence that our brand is being marketed properly, regularly and effectively.”
