Nescafé B2B by Nestlé Professional has announced a new business programme, giving SMEs across the UK a chance to win face-to-face advice from ‘serial entrepreneur’ Deborah Meaden.
Nescafé B2B has partnered with Dragons’ Den star Meaden to deliver the new programme – Let’s Partner up for Good. It will give six businesses a seat at the table to discuss challenges relating to their sustainability journey, workplace wellbeing and business growth.
Nadia Roberts, Brand Manager at Nescafé B2B, said: “We know that every business is different but there are common themes that all each face. For example, 76% of SMEs believe having an environmental strategy is good for business and 25% would like theirs to be more eco-friendly. Over a third (35%) of small business owners want to learn how to improve their mental health but don’t feel they have access to the correct resources. And shockingly, around 7,000 UK businesses are predicted to fail every quarter in 2024.”
Meaden added: “I’m passionate about running ‘good’ businesses and ‘good’ will mean different things to different people. There’s no one size fits all. Running a business is a constant stream of challenges to navigate and it can be difficult to know where to turn for advice.”
The discussion will take place in the spring/summer of 2024. Entries to win one of the six spaces or be in the audience close 31 March.
