OT Group has announced that its contract business will go to market under one brand.
The move will mark the end of the OfficeTeam and ZenOffice brands, with OT Group selecting Office Depot as the name for its contract unit going forward. OT Group bought Office Depot Europe’s larger mid-market, major and public sector contract customers in the UK and Ireland in 2021, also acquiring a distribution centre near Manchester.
In its press release, OT Group said the Office Depot brand is “well-recognised across the globe as a leading provider of business services, supplies and technology solutions, through an omnichannel approach in many countries”.
OT Group CEO Andrew Jones commented: “The market has seen multiple brands under the OT Group umbrella. Our move to realign our contract division under a single brand is about clarity – making it easier for customers to do business with us. The rebrand is a significant milestone in our journey to provide more diverse solutions to our clients.”
He added: “Our recent change in ERP system has been a transformative step, making us more agile in delivering value to our customers, paving the way for a number of new enhancements. We’re now also able to offer over one million products through our online platform and we’re actively forming strategic partnerships to expand our range of business-critical services. All these elements come together in our rebrand, which serves as a cornerstone in our broader vision to redefine customer experience and lead the industry.”
Moving forward, OT Group will use two distinct brands within its market approach. Office Depot will emerge as the primary entity within the contract space, while Spicers will continue to anchor the wholesale channel offering.