Pilot Pen UK has launched a new campaign to promote the benefits of handwriting.
In the lead-up to the Make Your Mark campaign, Pilot is running a competition in April for all KS2 students across the country. The competition is designed to help teachers and their pupils explore all the benefits of handwriting and the different ways we make our mark on the page and in the world.
The winners will see their creations displayed from May 2024 as part of the campaign, appearing on digital billboards across London (including Charing Cross, Bethnal Green and Chiswick High St) and on Pilot social media platforms.
“The Make Your Mark campaign is a celebration of our brand values and commitment to providing exceptional writing experiences for generations to come,” said Pilot Pen Marketing Manager Adam Smith.
“Today, screens and smartphones are an integral part of our everyday lives, but the act of writing challenges the brain on many different levels and is a key expression of our individuality, which is why we’re so excited about the launch of our campaign.”
