Off the back of last year’s successful initiative, Pilot Pen UK is rolling out a multichannel back-to-school campaign across digital TV, the cinema, YouTube and social media, including partnerships with influencers and content creators.
The vendor said it is running the FriXion film created last year to reaffirm the brand in the minds of key consumers. Pilot Pen UK Marketing Manager Adam Smith noted: “We strongly believe in our end-user awareness activities and are continually investing in the brand and wide-reaching media campaigns which will bring great benefits to our trade customers that stock the FriXion range.”
The advert will launch in UK cinemas from 11 July for an eight-week period across three blockbuster releases and then from 17 July across Sky Digital channels in both the UK and Ireland. Together with a targeted YouTube advertising campaign and social media influencer programme, covering a ten-week period starting in July.
To help support its customers, there is a complete FriXion BTS media kit available which includes: A3/A4 poster artwork, web banners, social media posts, product imagery as well as the advert itself in three different formats for usability across all digital media platforms. Download the Media Kit