Prima Software marked a significant milestone on 21 March, with over 200 delegates attending its GROWTHFACTOR-e VIP customer event. Following the overwhelming success of the inaugural event in 2022, GROWTHFACTOR-e returned with a grand second edition. The Crowne Plaza Hotel in the heart of Liverpool was the perfect setting for this gathering of industry leaders, suppliers and members of the business products community.
The one-day event was packed with company and product updates from the Prima team, with a masterclass facilitated by guest speaker and LinkedIn expert Mark White. After a 12-year career in sales and marketing, White has devoted the past 14 years to delivering in-house training to almost 500 companies on how LinkedIn can form part of an organisation’s business activity going forward.
Captivating launch
The event also featured the long-awaited reveal of Prima ENGAGE, which the company had kept under wraps for more than six months. The day’s centrepiece was undoubtedly the introduction of this fully integrated customer engagement portal.
This innovative solution – set to transform the sales process with its user-friendly design, streamlined workflow and seamless integration with Prima ERP – was received with considerable excitement. The announcement spurred a surge in demo requests and trial user registrations for its official release in Q4 2024.
Attendees could also explore a supplier exhibition, with over 24 companies showcasing their most recent products and services. In addition, Prima held breakout sessions such as the well-received Prima HELP Live and the newly launched 121 Leadership Insights.
These provided customers a unique opportunity to interact directly with Prima’s leadership team, including CEO Steve McLaughlin, Managing Director Ian Buckley, Development Director Arun Vairavasundaram and Customer Operations Director Steve Dennis.
The day concluded with a prize draw, where attendees had the chance to win one of several prizes. The evening’s festivities began with a drinks reception and dinner. The highlight was a surprise performance by singing waiters, leading to an unforgettable night of dancing and celebration and culminating with a performance by eight-piece band New Power Soul Club.
Reflecting on the event, Prima Software Marketing Director Rob Harper said: “The team extends a heartfelt thanks to all attendees, customers and suppliers for making it a tremendous success. We’re looking forward to continuing these engagements and building on the day’s achievements in future events.
“Our aim was always more than just providing our customers with Prima updates and presenting a preview of Prima ENGAGE; it was about creating a space where people could genuinely connect, share ideas and leave feeling inspired.
“Having such a diverse group of suppliers on board and hearing the positive feedback from everyone has blown our expectations out of the water. This has been a milestone for us.”
