Paper advocacy organisation Two Sides has announced its Marketing Manager will step up to the role of Managing Director in the new year.
Josh Birch – who has been with the initiative for more than six years – will succeed Jonathan Tame, effective 1 January 2027. Tame has led Two Sides since 2014 and is credited with developing it into a globally recognised initiative promoting the sustainable attributes of print, paper and paper-based packaging.
Commenting on his appointment, Birch said there were opportunities to expand Two Sides’ reach into new European markets. He also pointed to a new, AI-enabled multilingual communications platform that will “allow us to engage directly with audiences across Europe on a scale that has not previously been possible”.
