A US start-up says it plans to shake up the video conferencing category as it looks to enter the UK market as part of a global expansion programme.
Boom Collaboration was established in 2020 by Fredrik Hörnkvist and Holli Hulett in a bid to “disrupt the sector and stand out from the crowd”. The Texas-based business has already developed what it says is an extensive conferencing portfolio and operates in 20 countries. It plans to extend to 30 more, including the UK.
“Through these interesting, challenging and evolving times, from lockdowns to hybrid working, conferencing has been at the fulcrum of dramatic changes in daily and working life; how people interact and communicate, almost from anywhere,” Hörnkvist explained.
He added: “Our goal is to emphasise the vital role hardware plays to improve the meeting experience. We are a trusted advisor about the best endpoints to drive the end-user experience. It’s about matching the right equipment to the right rooms and helping organisations to transition at whatever stage of the journey they are on.”
Boom works with a variety of partners, such as AV integrators, traditional telecoms resellers and accredited partners like Zoom and Barco.
“Many resellers used to sell traditional telephone systems then IP handsets, but now cloud-based full unified comms systems are taking over with video at their heart,” stated Hörnkvist. “Resellers have to adapt to maintain their revenue streams and that’s where we come in.”